True, meaningful engagement on social media…

By nature, we as humans are curious creatures. We want to know what each other are doing, how we are feeling, what makes others really tick. We are fascinated by each other. We are natural voyeurs and…we are naturally quite social.

We want to be talked with, not at. That’s what true, meaningful engagement really is. It’s a two-way conversation. And that’s exactly what’s happening on social media.

The more you show a sincere interest in your audience with great intentions to help them whenever you can, the more they will, in turn, be drawn to reciprocate online and off-line thereby helping you build your audience as a positive side-effect!

Understanding a few of these social media true-ism’s can really help you gain a grasp on the best way to get the conversation started, and it will help you have high-quality engagement which is so very important, especially in this loud online atmosphere.

Next up: Reputation Management Crisis & Social Media – once again, please post your comments and questions below. I read each and every one of your comments and really appreciate the feedback & input! Your social media growth is super important to me!

Would you like to listen to the podcast of this blog post? If so, just click below.

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Free Report - Final

:: An Insightful Interview With Gary Vaynerchuk ::

Gary_Vaynerchuk_Tip-For Blog May 2013It was an unusually dreary afternoon in the suburbs of Atlanta. Some family members and I were at the lake, lounging around in the slowness of that lazy, early summer day. There wasn’t much to do for most of us but to try and guess who would be the 139th winner of the Kentucky Derby that evening, which was, admittedly, pretty exciting for this horse-loving family. That is, for everyone but me.

I was much more like a giddy six-year old kid on Christmas morning and Santa was about to show up. I had an interview scheduled with Gary Vaynerchuk of VaynerMedia. Yes, the Gary Vaynerchuk: social media maven, bestselling author, wine connoisseur, and entrepreneur since age eight!

After spending an afternoon at the park with his adorable daughter (as I was able to observe on Vine, thank you, social media), Gary dialed my number. Like a giddy high school girl or an over-eager job candidate, I did everything I could to hold myself back from answering on the first ring.

His bestselling books Crush It and The Thank You Economy were both game changers for me, and I felt compelled to let him know right away.

“Thank you so much,” He said. “I’m really glad to hear it!” Gary’s latest book now set to release on November 26th called Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World was certainly already on my Amazon wish list. In the haze of my compliments I seem to recall wanting so badly to tell him this, but no. Such admissions could easily lead to stalker status and I couldn’t risk that.

Gary is always on the go…a man about town, that’s for sure. As we talked he said he was walking down a busy city street (somewhere in Manhattan, I imagined) and at one point in the conversation he paused to tell me that about eight people were watching him have this conversation. But did he care? No, not at all. He didn’t need to tell me he didn’t care; there was just something in the way he mentioned that to me that I knew. I could hear the jovial lack of concern of being judged in his voice. I greatly admired that. I suppose that having your entire family migrate to America from Belarus at the tender age of approximately three would make you pretty darn brave.

Although I had been anxious to talk to Gary for months, I didn’t have a slew of questions to ask him. I really only had one burning question that I needed his feedback on – the one I knew would help my audience.

My big question for this entrepreneurial social media maverick was: What would he say to people who are afraid to engage in social media? I wondered what insights would he have for small business owners and other entrepreneurs who are fearful to navigate these relatively new waters?

His answer was eloquent, simple and a bit jarring. “Being left behind has diminishing returns.” 

 “Being left behind has diminishing returns.” 


Wow. Ouch. If that wasn’t akin to pulling the Band-Aid off, I don’t know what was. But you know what? He was exactly right.

If you see yourself as a blue chip stock, for example, but you don’t put the necessary effort in to grow and increase your value then eventually your value is going to start to tank. And one day you’re going to find yourself getting traded.

Then he left me with this, “Listen, it’s really a lot like the car radio, cable TV or the Walkman were of their time. People were scared of these new things but eventually they became less and less fearful of them and then they became a part of regular, everyday life.”

Gary and I spent a few more minutes chatting, I thanked him for being so generous with his time and just like that, he was gone. I was in such awe by this man whose business acumen was so acute, whose fundamental grasp of social media itself was so deep that I truly could not believe I had just been on the phone with him. The interview may have only lasted a handful of minutes, but Gary’s words left an impact on me that I won’t soon forget. I hope you’ll also take them to heart and remember his words when you’re next faced with a social media challenge or simply saddled with the overwhelm that any new changes can bring.

By the way, Orb was the proud winner of the Kentucky Derby that day. Rather appropriate for the well-rounded social media “globe” we’re all living on these days, don’t you think?!

Photo courtesy of Christa Fogleman, VaynerMedia

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Free Report - Final

Social Media Mindset Series, Part 2 [Podcast #002]

by Tanya McGill Freeman Social Media

Getting real about your relationship with social media… Today I’m going to walk you thru an exercise so take a moment to stop when you need to and really spend some time thinking about how you would answer these questions. Let’s get real about your relationship with social media…here we go! How do you truly feel […]

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Social Media Mindset Series, Part 1 [Podcast #001]

by Tanya McGill Freeman Social Media

The 3 things you must have to be successful in your social media strategy: 1) A willingness to learn-it’s really important that you’re open to learning social media and accepting it by realizing how valuable it can be for you and your business. Let go of intimidation & DIG IN! 2) Self discipline-this is a must-have because […]

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Super Easy Systems For Your Social Media Success!

by Tanya McGill Freeman Social Media

The world of social media is, well, a big one! And it’s one that can often feel a bit overwhelming and quite a challenge to stay on top of. You may be thinking to yourself, “How in the world can I possibly be present and effective on the social media platforms that I want to […]

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My Two Latest Pathways to Joy: What Are Yours?

by Tanya McGill Freeman Business/Administrative

  It’s the end of the year, things are winding down and it’s a great time to reflect on where we are in our businesses and in life in general. In pondering this, I’m compelled to ask myself, “What has brought me the most happiness and joy this year?” I’m finding that there are basically […]

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My Love Affair With Pinterest

by Tanya McGill Freeman Social Media

Pinterest, Pinterest, PINTEREST! Many of us just can’t seem to get enough of it in our lives. Here are a few quick tips that might prove helpful to some fellow “pinners” out there, especially those who’d like to use it to leverage their brand marketing a bit more: Do a “Featured Item/Pin of The Day.” […]

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The #1 Thing You Should Be Doing When Asking for a Connection on LinkedIn

by Tanya McGill Freeman Social Media

  I see it time and time again and every time I think of the wasted opportunity before me: the opportunity to really engage with someone when asking for them to connect on LinkedIn. How many times have you gotten a request to connect on LinkedIn with the same old default text in the body […]

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Finally-The Secret to Finding The Phenomenal Assistant

by Tanya McGill Freeman Business/Administrative

  Do you want a super fabulous assistant, a right hand kind-of-a-person that can make your life so much easier and do all the things that you just can’t get done no matter how long the day is? Do you want or need that very badly…I mean, really badly?!  I would guess that most people […]

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Craving Connection

by Tanya McGill Freeman Business/Administrative

  What’s the point of all this “social media” hype, anyway? Why do some of us love it? Why do some of us loathe it? Why are basically all of us affected by it? Anything this polarizing must be pretty powerful, right? Right! Really the kernel of it all, the core of this phenomena, the […]

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