Social Media

True, meaningful engagement on social media… By nature, we as humans are curious creatures. We want to know what each other are doing, how we are feeling, what makes others really tick. We are fascinated by each other. We are natural voyeurs and…we are naturally quite social. We want to be talked with, not at. That’s what […]

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:: An Insightful Interview With Gary Vaynerchuk :: It was an unusually dreary afternoon in the suburbs of Atlanta. Some family members and I were at the lake, lounging around in the slowness of that lazy, early summer day. There wasn’t much to do for most of us but to try and guess who would […]

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Getting real about your relationship with social media… Today I’m going to walk you thru an exercise so take a moment to stop when you need to and really spend some time thinking about how you would answer these questions. Let’s get real about your relationship with social media…here we go! How do you truly feel […]

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The 3 things you must have to be successful in your social media strategy: 1) A willingness to learn-it’s really important that you’re open to learning social media and accepting it by realizing how valuable it can be for you and your business. Let go of intimidation & DIG IN! 2) Self discipline-this is a must-have because […]

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The world of social media is, well, a big one! And it’s one that can often feel a bit overwhelming and quite a challenge to stay on top of. You may be thinking to yourself, “How in the world can I possibly be present and effective on the social media platforms that I want to […]

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My Love Affair With Pinterest

by Tanya McGill Freeman

in Social Media

Pinterest, Pinterest, PINTEREST! Many of us just can’t seem to get enough of it in our lives. Here are a few quick tips that might prove helpful to some fellow “pinners” out there, especially those who’d like to use it to leverage their brand marketing a bit more: Do a “Featured Item/Pin of The Day.” […]

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  I see it time and time again and every time I think of the wasted opportunity before me: the opportunity to really engage with someone when asking for them to connect on LinkedIn. How many times have you gotten a request to connect on LinkedIn with the same old default text in the body […]

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  What’s the point of all this “social media” hype, anyway? Why do some of us love it? Why do some of us loathe it? Why are basically all of us affected by it? Anything this polarizing must be pretty powerful, right? Right! Really the kernel of it all, the core of this phenomena, the […]

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More than once I’ve overheard the confusion in people’s voices as they tried to figure out the main differences between Facebook profiles and Facebook pages. Because I’ve been asked to explain this on several occasions, I’m going to layout some of the fundamental differences and basic functions of each; hopefully this will help and you […]

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Hello everyone! Welcome to Digital Sophisticate‘s very first blog post. I‘m Tanya McGill Freeman, president and founder of Digital Sophisticate and I’m so grateful to you for checking out the blog and for spending your time with me. I respect your time and know that it’s quite valuable so today I’m going to dive right […]

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