Super Easy Systems For Your Social Media Success! - Digital Sophisticate | Digital Sophisticate

Super Easy Systems For Your Social Media Success!

by Tanya McGill Freeman

in Social Media

The world of social media is, well, a big one! And it’s one that can often feel a bit overwhelming and quite a challenge to stay on top of. You may be thinking to yourself, “How in the world can I possibly be present and effective on the social media platforms that I want to participate in? There just isn’t enough time in the day!” Well, I’m here to tell you that there is a way.

Social media can be enjoyable, easy and you can be engaged in it effectively for minutes a day. Yes, you heard that right! Systematizing your online presence isn’t just for practicality’s sake. Nope. It provides a way for you to feel a little more sanity about your posting, tweeting and sharing. Intrigued? Read on!

This is what I like to call my “Social Media Success Formula.” It lists the amount of time for each step to help keep you in step with your social media:

The Twitter in Twenty Solution

  • 2 minutes: Welcome your new followers. Thank them via DM (direct message) or a public mention.
  • 4 minutes: Respond to any mentions or DM’s.
  • 2 minutes: Interacts with tweets in your feed but ones that are not necessarily directed towards you. Show support by re-tweeting or adding a quote and re-tweeting that.
  • 4 minutes: Venture out beyond your Twitter feed; see who your followers are following, especially those influential to you, and follow them as well.
  • 6 minutes: Share! Quotes, polls, asking opinion-sparking questions will usually get some good responses. Psst…you can set these up in advance with fabulous applications like SproutSocial, Hootsuite and Buffer. Awesome, right?!
  • 2 minutes: Set up your account to alert you on your mobile device for DM’s or mentions so you don’t always have to go checking for them.

The Facebook in Fifteen Solution

  • 2 minutes: Welcome your new “likes” to your Facebook page. Mention them in an appreciative post.
  • 3 minutes: Respond to any messages and review any mentions. Reply if necessary. Remember: engagement is key!
  • 1 minute: Have you gotten any good client feedback or testimonials in your feed or in your messages? Take screenshots of those and save them as they will come in handy later!
  • 4 minutes: Glance at your feed to see if there have been any new posts asking for expertise or needing help in the area of your genius. Offer assistance. This helps establish your credibility and hey-it just feels super good to be a resource to others.
  • 3 minutes: Generate a few posts and consider using a tool (SproutSocial just happens to be my tool of choice-can you tell?!) to have them published throughout the day. These could be quotes, resources, the latest news/findings/happenings in your industry.
  • 2 minutes: Lastly, if time permits, leave a comment to two on other pages where your prospective customers and clients could be spending your time.

The LinkedIn/LinkedUp Solution

  • 3-5 minutes every other day or so: Here’s an area where you really have an opportunity to shine as an expert in your field. Check the tab “More” and then go to the “Answers” link on LinkedIn. Are there any questions posted there in your area of brilliance? If so, provide some solutions!
  • 1 minute: Review any new connection requests you may have.
  • 1 minute: Check and respond to your message inbox and post relevant topics or industry comments.

…always try to post for your audience, not for your peers!

 No matter what you’re posting, always try to post for your audience, not for your peers! Videos and photos are especially effective in engaging your audience (and are terrific for SEO.)

Also, keep it as relatable as possible. Engaging effectively with your readers is key, and sometimes they just want a tiny peak into your world. So don’t hesitate to pepper in some “behind the scenes” or “a day in the life” posts every now and then. Oh, and don’t forget to have FUN!

If you enjoyed this post or just want to weigh in with what you think, please leave a comment and subscribe to the blog….oh, and do tell all your friends! I’d love to hear from you and your tribe. Cheers!

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{ 4 comments… read them below or add one }

Marcy February 10, 2013 at 9:46 pm

Wow, what a streamlined and smart solution to social media. If you put it that way, it makes it easier to stay on track. I will tell you, where I get caught up is thinking of things to say and post.

Reply

Tanya McGill Freeman February 15, 2013 at 6:49 am

Thanks bunches, Marcy! And I’m really glad to hear about the challenges that you face with social media – thanks! That’s great inspiration for my next post…Cheers!

Reply

Laura Wallis April 5, 2013 at 8:06 pm

Love the tip about always posting for your audience, not your peers. Great advice, as always!

Reply

Brian May 3, 2013 at 12:19 am

Wow! I mean really wow!
This is the best way to beat the social media overload.
Thank you so much!

Reply

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